The Korea Music Content Association (KMCA) has introduced a new standard contract to better protect the interests of K-Pop artists and their management companies when participating in award shows. The biggest buzz? The focus on transparency around appearance fees, which has been a hot topic among fans and industry insiders alike.
In a move aimed at creating fairer conditions for both artists and organizers, the KMCA’s new contract outlines clear guidelines on appearance fees, safety protocols, and artist rights. For the first time, fees for performing at these shows will be agreed upon in advance, ensuring that artists are properly compensated. Even in cases where performers agree to appear for free, the contract establishes clear rights and obligations for all parties involved.
The contract isn’t just about money, though. Safety is also a top priority. Organizers are now required to implement stronger safety measures to ensure the well-being of both artists and fans. This includes ensuring a safe performance environment and protecting the personal rights of artists, including their copyrights and image rights.
Artists themselves have clearer responsibilities under the new guidelines. They are expected to participate in rehearsals and the main event, as well as maintain a professional demeanor that reflects their status as public figures.
A representative from the KMCA expressed optimism about the new contract, noting that it will help create a more transparent and fair system for K-Pop artists.
Through the announcement of this standard performance contract, we hope to protect the rights of artists and management companies in K-pop award shows more fairly and transparently. We will continue to work towards the sustainable development of the music industry.
— KMCA rep.
With this move, the KMCA hopes to improve conditions for artists and contribute to the long-term growth of the music industry.
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